Last March the U.S. economy stopped, literally within two weeks, as the first wave of the coronavirus epidemic hit. But we all anticipated no more than a 2-3 month hiatus. After that, we expected to be on top of the situation and opening back up for business.
That didn’t happen, and during the extended shutdown people stopped spending. At first.Then unexpected bursts of activity flared up. Spending exploded online as people redirected their discretionary spending to home-based projects. Outdoor businesses like construction and roofing went back to work, as did AC repair services. Housing came back as rock-bottom interest rates proved too enticing for refinancers and home buyers. Take-out orders for simpler fare like pizza and BBQ, or budget gourmet home delivery offered by caterers, kept a number of our restaurants going (though hospitality is one industry that is truly struggling.)
How do you join them?
How do you reorganize your business to survive and thrive in a pandemic economy that may linger for another year?
What can you do NOW to make the most of pandemic spending patterns over the rest of 2020 and into 2021? Continue reading →
Hoobe ID Solutions needed a new website to significantly expand their eCommerce business. Hoobeid.com was the answer!
Hoobe ID came to KO Websites looking for a fresh, energetic new site that would attractively present their ID printing product line. Their other key goal was to obtain a content management system (CMS) that would be easy for their staff to update often and easily. WordPress CMS fit the bill with the addition of the WooCommerce plugin to add the needed eCommerce power and flexibility.
WordPress and WooCommerce Provide Powerful eCommerce site for ID Badging products company
Arguments continue over whether you need a 2,000-word-count blog article to have any hope of earning any SEO love from search engines, notably Google. Short answer: You don’t need to hit a word count of 2,000 words with each article you write to earn search engine kudos. That is an artificial goal that makes for an easy meme.
In truth, the optimal length for an article hinges on how many words you need to fully answer a prospect’s question, and position it to be attractive to other writers to earn citations, aka “backlinks.” I have seen a useful two-point test for this, and consider it a good content writer mindset:
Did you satisfy the “search intent”?
Did you fully answer the question asked by the searcher?
At KO Websites we understand how useful websites are as engagement tools for Business-to-Business companies (B2B) to deepen relationships with clients over time. B2B businesses rely on their websites to:
Educate clients and prospects on how to apply their products and services to gain higher productivity
Give them tools and training to expand the use of the products and services
Provide rationale and economic tools to help measure the ROI of working with the B2B business
HomeGuard HomeWarranty Opens Agent Resource Center to Better Engage Real Estate Professional Partners
The Development and Relief Foundation (DRF) of Fresno, CA and Dearborn Heights, MI manages multiple charitable missions in Iraq to improve the life and opportunities for disadvantaged people. KO Websites has built a new website for the foundation to help it spread the word about its work and attract financial and in-kind support for its programs.
Search Engine Optimization the Key for Non-Profit Website Performance
The DRF came to KO with a project to develop a new website that achieved multiple missions: Continue reading →
KO Websites created a series of websites for Mynosys and its Canadian distributor Aequus Pharmaceuticals to launch a new medical device into the cataract surgery industry: the Zepto Personalized Cataract Surgery system or Zepto PCS™. Zepto PCS is a precision capsulotomy system that creates the most accurate, visually centered capsulotomies available as part of cataract surgery.
If you are thinking about building a new website for your business, start with domain names and hosting services.
In our previous blog, we gave the small business person tips on how to use social media profiles to get a fast start on building an internet presence. Most businesses, however, quickly move up the digital food chain to create and launch their first website.
Once you’ve decided that you need a website for your business or organization there’s a few things you need to understand. You will need a domain name, web hosting services, and web design and web development services (unless you decide to use a basic template or DIY website option).
Bringing Your WordPress Website or Other Type of Website into GDPR Compliance
If you do business with European citizens, you know you need to get your customer data management policies and procedures in line with the General Data Protection Regulation (GDPR) that went into effect last month.
European companies are updating their policies and procedures to keep themselves on the right side of the law and avoid hefty fines for non-compliance. American companies should move in that direction, too, as it is only a matter of time before some or all of the GDPR guidelines become adopted in the U.S. Continue reading →
What questions should I ask a web design company before hiring them?
You know your business better than any web designer will, so you should create a set of questions related to your specific needs as you seek a developer to build your new website. The following questions can give you a place to start when qualifying your next web designer, no matter your type of business.
Do you have samples of websites you have built?
You will want to see some examples of the sites each design firm has built, and the right company for you should be able to provide website samples that will be similar to what you want and/or fit into your particular business type. Continue reading →