Category Archives: General Business

General business talk, tips, news.

KO Websites Create Agent Resource Center for Home Warranty Company

At KO Websites we understand how useful websites are as engagement tools for Business-to-Business companies (B2B) to deepen relationships with clients over time. B2B businesses rely on their websites to:

  • Educate clients and prospects on how to apply their products and services to gain higher productivity
  • Give them tools and training to expand the use of the products and services
  • Provide rationale and economic tools to help measure the ROI of working with the B2B business

HomeGuard HomeWarranty Opens Agent Resource Center to Better Engage Real Estate Professional Partners

For HomeGuard HomeWarranty, KO Websites addressed this need by creating an Agent Resource Center through which real estate agents, real estate transaction coordinators and escrow officers could work with HGHW:

  • A dedicated order form that pre-filled repetitive information to save HGHW agents time.
  • A status check that listed all customer home protection policies that were under that agent’s name, and the status of new applications.
  • A marketing flyer library in which the agents can customize flyers like ‘Just Listed,’ ‘Open House,’ a yearly calendar and other material.

HGHW Protection Plan Order Form KO Websites

The goal of the new Agent Resource Center is engagement. It gives the agents a reason to visit the HGHW site between orders, and to rely on the site for materials that help them in their own business.

The initial site is planned as a launching point from which it will grow over time. Long-establish competitors offer similar services, and HGHW plans to grow the center over time to match competitive offerings.

How may KO Websites help you leverage your website to engage your B2B clients more deeply?

Investing in creating a more interactive, informative experience for B2B company clients and prospects is a critical success factor in 2020. And it will only become more critical over the next several years as online search tools move towards voice search and artificial intelligence. Plus as younger generations become decision-makers within companies, online presence and interactivity will be very much a measuring stick for vendor selection!

Contact us to discuss how websites are evolving to meet these challenges, and how you could respond!

Non-Profit SEO website KO Websites

New Website for Iraqi Development and Relief Foundation Benefits from SEO Work

The Development and Relief Foundation (DRF) of Fresno, CA and Dearborn Heights, MI manages multiple charitable missions in Iraq to improve the life and opportunities for disadvantaged people. KO Websites has built a new website for the foundation to help it spread the word about its work and attract financial and in-kind support for its programs.

Search Engine Optimization the Key for Non-Profit Website Performance

The DRF came to KO with a project to develop a new website that achieved multiple missions: Continue reading

medical web design

KO Websites Builds Medical Device Product Site for Mynosys Zepto® Launch

KO Websites created a series of websites for Mynosys and its Canadian distributor Aequus Pharmaceuticals to launch a new medical device into the cataract surgery industry: the Zepto Personalized Cataract Surgery system or Zepto PCS™. Zepto PCS is a precision capsulotomy system that creates the most accurate, visually centered capsulotomies available as part of cataract surgery.

The flagship site, www.zepto-cataract.com, and its two Canadian variants, found at www.zeptocapsulotomy.ca (with an English and French version) had four key missions:

  1. Present Zepto PCS to the ophthalmology community and provide clinical case studies and videos to drive up interest in adopting Zepto into cataract surgery procedures.
  2. Provide detailed instructions to guide surgeons and staff and give country-based trainers resources for training new clients.
  3. Offer information in non-clinical terms for prospective patients who would be exploring cataract surgery options online.
  4. Offer a register of distributors, with contact information by country.

Continue reading

New Bay Area Website Design

Building a New Website? Here’s Where to Start

If you are thinking about building a new website for your business, start with domain names and hosting services.

In our previous blog, we gave the small business person tips on how to use social media profiles to get a fast start on building an internet presence. Most businesses, however, quickly move up the digital food chain to create and launch their first website.

Once you’ve decided that you need a website for your business or organization there’s a few things you need to understand. You will need a domain name, web hosting services, and web design and web development services (unless you decide to use a basic template or DIY website option).

Why Do I Need a Website Domain Name?

Continue reading

GDPR Compliance for Wordpress Websites Bay Area

6 Steps Toward Website GDPR Compliance

Bringing Your WordPress Website or Other Type of Website into GDPR Compliance

If you do business with European citizens, you know you need to get your customer data management policies and procedures in line with the General Data Protection Regulation (GDPR) that went into effect last month.

European companies are updating their policies and procedures to keep themselves on the right side of the law and avoid hefty fines for non-compliance. American companies should move in that direction, too, as it is only a matter of time before some or all of the GDPR guidelines become adopted in the U.S. Continue reading

Questions to ask Bay Area Web Developers

Questions to ask as you shop for a web design company

What questions should I ask a web design company before hiring them?

You know your business better than any web designer will, so you should create a set of questions related to your specific needs as you seek a developer to build your new website. The following questions can give you a place to start when qualifying your next web designer, no matter your type of business.

Do you have samples of websites you have built?

You will want to see some examples of the sites each design firm has built, and the right company for you should be able to provide website samples that will be similar to what you want and/or fit into your particular business type. Continue reading

Bay Area Web Design

Finding the right Web Design Company for a New Website in 2018

To get the best possible website design solution for your business, you first need to understand what you need from your new website. What specific results do you need it to generate? With those questions answered, you can start to think about how to build your site.

Here’s what all websites must include in 2018:

Website Look and Ease of Use

The Home Page – your website’s home page should make it immediately clear what you have to offer your visitors. Your website home page should also offer visitors quick ways to contact you including a phone number they can click on using their smartphone, and in most cases a contact form or easy link to a page where they can submit a written inquiry or request. Continue reading

How & Why: Claiming Your Google My Business Listing

google my business claiming and benefitsClaiming and verifying your business’ Google local search listing is one of the most essential tenets of proactive online reputation management and local search.

As an owner, one of your biggest goals is to guarantee to your customers, that they are receiving the very most recent and accurate information related to your business’ location, hours, and contact information when they search for your business online. Continue reading

Digital Media Marketing Jobs Bay Area

JAN 2016
Job Title:
Digital Media Marketing Specialist (full time, in-house).

We are currently seeking a motivated social media specialist to join our digital marketing team!

Bay Area Digital Marketing Jobs San Francisco
About the company:

KO Websites, Inc. (through our sister brand SEOpro.pro) provides full-service inbound, online digital marketing services for small and large businesses in the Bay Area. Our team is expanding and we are offering several key positions with upward growth opportunities. Please see www.KO-websites.com and www.seopro.PRO for product details.

Continue reading

A New Type of Marketing Agency is Here – Part II

This is part II of a blog about what new marketing agencies look like and why it’s smart to use them.

What does a new age marketing agency look like?

The new type of marketing agency still provides consulting, advice and helps identify potential markets. They also offer opportunities to co-op advertising opportunities, leveraging their client base to 3rd. party advertising channels. Additionally, they refine your brand and company message helping you to stand apart from your competition. Continue reading