Last March the U.S. economy stopped, literally within two weeks, as the first wave of the coronavirus epidemic hit. But we all anticipated no more than a 2-3 month hiatus. After that, we expected to be on top of the situation and opening back up for business.
That didn’t happen, and during the extended shutdown people stopped spending. At first. Then unexpected bursts of activity flared up. Spending exploded online as people redirected their discretionary spending to home-based projects. Outdoor businesses like construction and roofing went back to work, as did AC repair services. Housing came back as rock-bottom interest rates proved too enticing for refinancers and home buyers. Take-out orders for simpler fare like pizza and BBQ, or budget gourmet home delivery offered by caterers, kept a number of our restaurants going (though hospitality is one industry that is truly struggling.)
How do you join them?
How do you reorganize your business to survive and thrive in a pandemic economy that may linger for another year?
What can you do NOW to make the most of pandemic spending patterns over the rest of 2020 and into 2021? Continue reading
Arguments continue over whether you need a 2,000-word-count blog article to have any hope of earning any SEO love from search engines, notably Google. Short answer: You don’t need to hit a word count of 2,000 words with each article you write to earn search engine kudos. That is an artificial goal that makes for an easy meme.
In truth, the optimal length for an article hinges on how many words you need to fully answer a prospect’s question, and position it to be attractive to other writers to earn citations, aka “backlinks.” I have seen a useful two-point test for this, and consider it a good content writer mindset:
- Did you satisfy the “search intent”?
- Did you fully answer the question asked by the searcher?
Whether or not you are an essential business, the economic impact of the Coronavirus pandemic has been substantial. Grocery stores and similar businesses are thriving, while gas stations and other auto services are essential and open for business, but have seen business plummet because people are not driving. Caterers used to feeding hundreds at a time are reinventing their business models completely to offer boxed meal and family-sized order services. Sit-down restaurants are making do with take-out and delivery, while missing out on the bigger-ticket dine-in business.
How to Generate Business from Your Core Customer Groups?
Stay Active in Marketing Channels!
At KO Websites we understand how useful websites are as engagement tools for Business-to-Business companies (B2B) to deepen relationships with clients over time. B2B businesses rely on their websites to:
- Educate clients and prospects on how to apply their products and services to gain higher productivity
- Give them tools and training to expand the use of the products and services
- Provide rationale and economic tools to help measure the ROI of working with the B2B business
HomeGuard HomeWarranty Opens Agent Resource Center to Better Engage Real Estate Professional Partners
Performance Swing Stage, a scaffolding sales, service and rental company based in Hayward, CA, worked with KO Websites to launch a new WordPress CMS site to improve digital marketing results. The company had inherited an old HTML website from a past owner and knew it was costing them business with its dated look. It was also hard to manage to take advantage of search engine optimization (SEO) techniques. Performance Swing Stage chose KO Websites to replace the old site with an easy-to-manage WordPress website design to showcase their successful projects and their range of services. Continue reading
Tomales Bay Expeditions, a Marin County-based travel/tour company chose KO Websites to build its new WordPress website to promote its local kayak rental and excursion packages.
KO Websites is a Bay Area leader in building “websites that work” for clients as small as sole proprietors and as large as international firms like Matson Navigation. Our emphasis is on easy-to-use functionality that provides a great user experience, and search engine optimization (SEO) to make it easier for prospective customers to find the site. For Tomales Bay Expeditions we focused on clear, simple navigation that brought the interested site visitor quickly to the information they wished to find, and optimized each page to focus on: Continue reading
The Development and Relief Foundation (DRF) of Fresno, CA and Dearborn Heights, MI manages multiple charitable missions in Iraq to improve the life and opportunities for disadvantaged people. KO Websites has built a new website for the foundation to help it spread the word about its work and attract financial and in-kind support for its programs.
Search Engine Optimization the Key for Non-Profit Website Performance
The DRF came to KO with a project to develop a new website that achieved multiple missions: Continue reading
KO Websites is pleased to share a link to one of our newest websites, for Colonial Mortgage and Real Estate in Castro Valley. Colonial is a full service mortgage and real estate broker with a long record of successful service in the San Francisco Bay Area. For over four decades they have helped thousands of clients in Alameda County and Contra Costa County obtain home loan financing, and buy and sell homes.
Updated Website Design and Functionality Continue reading
You have multiple options for creating a website for your business. Do-it-yourself (DIY) sites and basic templates that offer limited customization can get you started affordably, although they lack powerful SEO tools (more on that below.) High-end sites, though, might break the budget before they have a chance to generate you any business. You get what you pay for in quality and effectiveness, but small businesses need to walk before they run in some cases, and need to take on manageable web development projects.
Can you afford a web designer and developer?
Moving your website from http: to https: is not a simple task for someone without technical aptitude and expertise. But, while moving to https: can be tricky, there are some real benefits to making the change. Continue reading