Whether or not you are an essential business, the economic impact of the Coronavirus pandemic has been substantial. Grocery stores and similar businesses are thriving, while gas stations and other auto services are essential and open for business, but have seen business plummet because people are not driving. Caterers used to feeding hundreds at a time are reinventing their business models completely to offer boxed meal and family-sized order services. Sit-down restaurants are making do with take-out and delivery, while missing out on the bigger-ticket dine-in business.
At KO Websites we understand how useful websites are as engagement tools for Business-to-Business companies (B2B) to deepen relationships with clients over time. B2B businesses rely on their websites to:
- Educate clients and prospects on how to apply their products and services to gain higher productivity
- Give them tools and training to expand the use of the products and services
- Provide rationale and economic tools to help measure the ROI of working with the B2B business
HomeGuard HomeWarranty Opens Agent Resource Center to Better Engage Real Estate Professional Partners
For HomeGuard HomeWarranty, KO Websites addressed this need by creating an Agent Resource Center through which real estate agents, real estate transaction coordinators and escrow officers could work with HGHW:
- A dedicated order form that pre-filled repetitive information to save HGHW agents time.
- A status check that listed all customer home protection policies that were under that agent’s name, and the status of new applications.
- A marketing flyer library in which the agents can customize flyers like ‘Just Listed,’ ‘Open House,’ a yearly calendar and other material.
The goal of the new Agent Resource Center is engagement. It gives the agents a reason to visit the HGHW site between orders, and to rely on the site for materials that help them in their own business.
The initial site is planned as a launching point from which it will grow over time. Long-establish competitors offer similar services, and HGHW plans to grow the center over time to match competitive offerings.
How may KO Websites help you leverage your website to engage your B2B clients more deeply?
Investing in creating a more interactive, informative experience for B2B company clients and prospects is a critical success factor in 2020. And it will only become more critical over the next several years as online search tools move towards voice search and artificial intelligence. Plus as younger generations become decision-makers within companies, online presence and interactivity will be very much a measuring stick for vendor selection!
Contact us to discuss how websites are evolving to meet these challenges, and how you could respond!
Performance Swing Stage, a scaffolding sales, service and rental company based in Hayward, CA, worked with KO Websites to launch a new WordPress CMS site to improve digital marketing results. The company had inherited an old HTML website from a past owner and knew it was costing them business with its dated look. It was also hard to manage to take advantage of search engine optimization (SEO) techniques. Performance Swing Stage chose KO Websites to replace the old site with an easy-to-manage WordPress website design to showcase their successful projects and their range of services. Continue reading
Tomales Bay Expeditions, a Marin County-based travel/tour company chose KO Websites to build its new WordPress website to promote its local kayak rental and excursion packages.
KO Websites is a Bay Area leader in building “websites that work” for clients as small as sole proprietors and as large as international firms like Matson Navigation. Our emphasis is on easy-to-use functionality that provides a great user experience, and search engine optimization (SEO) to make it easier for prospective customers to find the site. For Tomales Bay Expeditions we focused on clear, simple navigation that brought the interested site visitor quickly to the information they wished to find, and optimized each page to focus on: Continue reading
The Development and Relief Foundation (DRF) of Fresno, CA and Dearborn Heights, MI manages multiple charitable missions in Iraq to improve the life and opportunities for disadvantaged people. KO Websites has built a new website for the foundation to help it spread the word about its work and attract financial and in-kind support for its programs.
Search Engine Optimization the Key for Non-Profit Website Performance
The DRF came to KO with a project to develop a new website that achieved multiple missions: Continue reading
KO Websites is pleased to share a link to one of our newest websites, for Colonial Mortgage and Real Estate in Castro Valley. Colonial is a full service mortgage and real estate broker with a long record of successful service in the San Francisco Bay Area. For over four decades they have helped thousands of clients in Alameda County and Contra Costa County obtain home loan financing, and buy and sell homes.
Updated Website Design and Functionality Continue reading
You have multiple options for creating a website for your business. Do-it-yourself (DIY) sites and basic templates that offer limited customization can get you started affordably, although they lack powerful SEO tools (more on that below.) High-end sites, though, might break the budget before they have a chance to generate you any business. You get what you pay for in quality and effectiveness, but small businesses need to walk before they run in some cases, and need to take on manageable web development projects.
Can you afford a web designer and developer?
Moving your website from http: to https: is not a simple task for someone without technical aptitude and expertise. But, while moving to https: can be tricky, there are some real benefits to making the change. Continue reading
We have received a top rating from the online marketing services review site Clutch in five categories that support the business success of our clients. Clutch is an independent review site that does not accept payment for their analysis, so we are very excited to have been selected as a top agency by them, for the following marketing services:
Digital Marketing encompasses all the digital channels through which a business reaches consumers in 2018. Here is the shortest definition we have found, from Dave Chaffey’s book Digital Marketing: Strategy, Implementation and Practice:
“Achieving marketing objectives through applying digital technologies and media.” Continue reading
Claiming and verifying your business’ Google local search listing is one of the most essential tenets of proactive online reputation management and local search.
As an owner, one of your biggest goals is to guarantee to your customers, that they are receiving the very most recent and accurate information related to your business’ location, hours, and contact information when they search for your business online. Continue reading