You have multiple options for creating a website for your business. Do-it-yourself (DIY) sites and basic templates that offer limited customization can get you started affordably, although they lack powerful SEO tools (more on that below.) High-end sites, though, might break the budget before they have a chance to generate you any business. You get what you pay for in quality and effectiveness, but small businesses need to walk before they run in some cases, and need to take on manageable web development projects.
KO Websites created a series of websites for Mynosys and its Canadian distributor Aequus Pharmaceuticals to launch a new medical device into the cataract surgery industry: the Zepto Personalized Cataract Surgery system or Zepto PCS™. Zepto PCS is a precision capsulotomy system that creates the most accurate, visually centered capsulotomies available as part of cataract surgery.
- Present Zepto PCS to the ophthalmology community and provide clinical case studies and videos to drive up interest in adopting Zepto into cataract surgery procedures.
- Provide detailed instructions to guide surgeons and staff and give country-based trainers resources for training new clients.
- Offer information in non-clinical terms for prospective patients who would be exploring cataract surgery options online.
- Offer a register of distributors, with contact information by country.
Bay Area-based Redwood Christian Schools has new mobile-first, responsive website design
Redwood Christian Schools, a private TK-12 school based in Castro Valley and San Lorenzo, CA has launched a new website to better serve its multiple community audiences.
“We needed a more user-friendly yet attractive look that can highlight our constituents, be a resource to our various audiences, and reinforce the sense of pride we feel for our school,” said Teresa Hendren, Director of Marketing for Redwood Christian Schools. “We have a huge and diverse community of whom we want to connect through our site. Plus, the new website will give us many more options for running and optimizing SEO programming.” Continue reading
If you are thinking about building a new website for your business, start with domain names and hosting services.
In our previous blog, we gave the small business person tips on how to use social media profiles to get a fast start on building an internet presence. Most businesses, however, quickly move up the digital food chain to create and launch their first website.
Once you’ve decided that you need a website for your business or organization there’s a few things you need to understand. You will need a domain name, web hosting services, and web design and web development services (unless you decide to use a basic template or DIY website option).
Why Do I Need a Website Domain Name?
Or is there a more cost effective way to market online for small business?
Where to Start? What do I need to know?
If you’re a business in 2018, you must build an online presence. This does NOT mean you must have a website, but you cannot survive on word-of-mouth and recurring customers forever. A constant stream of new customers is the only way to insure longevity. New potential clients and customers find services needed almost 100% online now, so you must be present online in some form. Here are some simple, low-cost ways to do so. Continue reading
Ideal Landscape and Concrete, a landscape and hardscape design and construction firm in Burlingame and Menlo Park, came to KO Websites earlier this year with a desire to build a fresh website presence for their firm.
“We are a family-owned landscape and hardscape firm with projects from San Francisco to San Jose along the Peninsula,” said Ideal Landscape co-owner David Alfaro. “Our business is driven by referrals from happy clients. But, we know the first thing a referral does is check us out online! So we need a website that impresses those referrals with the quality of our work. KO Websites has taken our vision and transformed it into a compact but effective site that presents us well.”
The Perfect Small Business Website Package
Bringing Your WordPress Website or Other Type of Website into GDPR Compliance
If you do business with European citizens, you know you need to get your customer data management policies and procedures in line with the General Data Protection Regulation (GDPR) that went into effect last month.
European companies are updating their policies and procedures to keep themselves on the right side of the law and avoid hefty fines for non-compliance. American companies should move in that direction, too, as it is only a matter of time before some or all of the GDPR guidelines become adopted in the U.S. Continue reading
We have received a top rating from the online marketing services review site Clutch in five categories that support the business success of our clients. Clutch is an independent review site that does not accept payment for their analysis, so we are very excited to have been selected as a top agency by them, for the following marketing services:
Digital Marketing encompasses all the digital channels through which a business reaches consumers in 2018. Here is the shortest definition we have found, from Dave Chaffey’s book Digital Marketing: Strategy, Implementation and Practice:
“Achieving marketing objectives through applying digital technologies and media.” Continue reading
What questions should I ask a web design company before hiring them?
You know your business better than any web designer will, so you should create a set of questions related to your specific needs as you seek a developer to build your new website. The following questions can give you a place to start when qualifying your next web designer, no matter your type of business.
Do you have samples of websites you have built?
You will want to see some examples of the sites each design firm has built, and the right company for you should be able to provide website samples that will be similar to what you want and/or fit into your particular business type. Continue reading
KO-Websites Launches New Mobile-Friendly WordPress Website
KO-Websites recently designed and launched a brand new website for Viking Pavers, a Bay Area paver installation company that is located in the San Francisco, Bay Area. This website is fully functional and mobile responsive, so that customers using any online device can easily navigate and find the appropriate information on the site. Included in the new website, is a Knowledge Center where visitors can find good information on different hardscape methods and materials. Included on the homepage and throughout the site are video testimonials and samples of Viking Pavers work. Continue reading