Author Archives: kowebsites

SEO Program Elements - Bay Area SEO Agency

SEO Marketing Scams to Avoid

With SEO Marketing, you get what you pay for. Grand promises with small price tags most often lead to disappointment.

SEO work is a grind that takes months to build up and dedication to keep it humming. It still yields great organic results, so is worth the investment. But any agency that promises miracles is likely a churn-and-burn shop with low performance and high turnover.

Avoid SEO Agencies Making Big Claims on Small Budgets

If you are looking for an SEO Agency, understand that grandiose claims like these nine rarely get cashed in by anyone but the agency: Continue reading

Example of Long-tail Keyword phrases

A Short Tale About Long-tail Keywords

Long-tail keywords now attract a lot of attention from SEO specialists as voice search options stretch out the phrases people use to search online. Focusing SEO work on long-tail search phrases specific to your value propositions gives your business a couple of profitable benefits.

Long-Tail Keyword Phrases are a Profitable Pursuit for Organic Leads

Small business have tight marketing budgets, so each dollar of time and money needs to be spent wisely. Long-tail keyword strategies fit that need well. Focusing onsite SEO with these hyper-targeted keyword sets can help you punch above your weight to improve SERP performance. Continue reading

Applied Science Engineers KO Website WordPress Design

Medical Engineering Company Tabs KO Websites and WordPress

Biomedical Forensics chose a WordPress website design by KO Websites to represent their engineering and applied science service. They conduct evidence-based engineering analysis of accidents and other incidents.

Updated WordPress Website Better Presents Cutting-Edge Engineering Firm

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WordPress Websites by KO Websites for High Tech Company

KO Websites Builds in WordPress for High-Tech Manufacturer

Stoneguard® USA, an innovative high-tech producer of protective plastic films for stone countertops, came to KO Websites for a WordPress CMS solution to significantly improve their online presence to more effectively present their product lines. They needed stronger visual impact and detailed product descriptions to better attract both consumers and professional installers as clients.

Stoneguard USA Opts for New Website Design from KO Websites

StoneGuard has developed a line of ultra-durable polyethylene films. The films are specifically designed to protect polished marble and natural stone surfaces. Most clients use the film to protect the stone countertops used in active setting like kitchens. Continue reading

Social Media Marketing Agency Bay Area

Five Steps for Managing Social Media Marketing

Social media marketing is one of the best ways to improve brand visibility and to engage with your audience. The problem is that you’re competing against so many other companies, influencers, and friends. So, you have to manage your social media effectively to pull people into your platform. You can’t simply hope your customers will find you.

Focus on Five Ways to Make Social Media Marketing Work for Your Business

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Social Media Marketing challenges

When Should You Post to Social Media Channels?

When working on posts to social media channels, you always ask “when to post?” You need to time your posts to catch your prospects online and ready to engage. Facebook, Twitter, LinkedIn et al., will warehouse your content forever. But recency drives the algorithm bus with these social behemoths. Freshness helps the software decide whether to present your social media content in your prospects’ feeds.

What time of day works best for posting to Social Media Channels?

So, when is the best time to post to social media? As usual: It depends! Continue reading

General Contractor Wehrli Custom Homes Builds New WordPress Website

Wehrli Construction, a Danville general contractor and custom home builder, needed a new site to properly present the high-end homes he has been building in upscale communities like Alamo, Clayton, Lafayette and Orinda. Walt Wehrli had built quite a reputation for the quality of his work. But, his old website did not reflect the aspirational presentation styles of the clients with whom he worked. He contacted KO Websites about WordPress website design options. Continue reading

Protect Business website ADA lawsuit

Take Steps Now to Protect Your Business from an ADA Lawsuit

The last 12 months have put massive stress on businesses as they attempt to navigate the pandemic. Into that trouble has dropped another threat. An ADA lawsuit could arrive claiming your business’ website does not meet the accessibility requirements of the Americans with Disabilities Act.

ADA Lawsuits Have Arisen as a Tool to Drive Businesses to Make Websites ADA Compliant

No one argues about the need for accessibility. As part of the massive shift in social behavior driven by the pandemic, consumers have accelerated the shift of their shopping habits online. eCommerce has boomed. So, people with disabilities have increased the call to make eCommerce accessible to all. Continue reading

2021 SEO marketing tactics KO Websites

Get Back to Business Using SEO to Compete in a Pandemic World

Last March the U.S. economy stopped, literally within two weeks, as the first wave of the coronavirus epidemic hit. But we all anticipated no more than a 2-3 month hiatus. After that, we expected to be on top of the situation and opening back up for business.

That didn’t happen, and during the extended shutdown people stopped spending. At first. Then unexpected bursts of activity flared up. Spending exploded online as people redirected their discretionary spending to home-based projects. Outdoor businesses like construction and roofing went back to work, as did AC repair services. Housing came back as rock-bottom interest rates proved too enticing for refinancers and home buyers. Take-out orders for simpler fare like pizza and BBQ, or budget gourmet home delivery offered by caterers, kept a number of our restaurants going (though hospitality is one industry that is truly struggling.)

How do you join them?

How do you reorganize your business to survive and thrive in a pandemic economy that may linger for another year?

What can you do NOW to make the most of pandemic spending patterns over the rest of 2020 and into 2021? Continue reading