Wehrli Construction, a Danville general contractor and custom home builder, needed a new site to properly present the high-end homes he has been building in upscale communities like Alamo, Clayton, Lafayette and Orinda. Walt Wehrli had built quite a reputation for the quality of his work. But, his old website did not reflect the aspirational presentation styles of the clients with whom he worked. He contacted KO Websites about WordPress website design options. Continue reading
The last 12 months have put massive stress on businesses as they attempt to navigate the pandemic. Into that trouble has dropped another threat. An ADA lawsuit could arrive claiming your business’ website does not meet the accessibility requirements of the Americans with Disabilities Act.
ADA Lawsuits Have Arisen as a Tool to Drive Businesses to Make Websites ADA Compliant
No one argues about the need for accessibility. As part of the massive shift in social behavior driven by the pandemic, consumers have accelerated the shift of their shopping habits online. eCommerce has boomed. So, people with disabilities have increased the call to make eCommerce accessible to all. Continue reading
Social media is a critical marketing tool for reaching and engaging customers, especially for small businesses with tight budgets, and it looks to be more important than ever in 2021. Social media is also in a constant state of change, with new social platforms and trends appearing and disappearing seemingly every few months. If you want to stay on top of your digital marketing game, keep tabs on what is new about social media marketing and how social media will change in 2021.
Here are just a few social media trends to track in 2021.
Organic Social Media Campaigning
There was a time when clever social media advertising had a chance to gain lots of traction and expand organic reach. Advertising remains a valuable part of social media marketing for expanding awareness and generating site traffic, but research finds that as many as 75 percent of people don’t place a lot of trust in ads on social media platforms. On the other hand, they still trust what other people are saying about businesses online. Consumer ranking and reviews have greater conversion impact than advertisements. So that won’t change – Businesses still need to invest in relationships with customers and local influencers if they want consumers to come to trust their key brand messages.
Should You Add TikTok to Your Marketing Mix?
Facebook is still the the first thing that comes to mind when people think about social media, but it’s far from the only platform out there. In addition to social media heavyweights such as Twitter, LinkedIn and Instagram, TikTok could continue to build relevance in 2021, especially for businesses that target young people. TikTok videos cover everything from new dance trends to cooking demos to makeup tutorials to cute animals. Instagram has stepped up its game to match the TikTok threat, with its introduction of Reels, short videos not unlike those seen on TikTok. Instagram already has over a billion users, so marketers who want to reach younger audiences with short videos can test the short-video market there before deciding to add TikTok to their marketing mix (always a big consideration, given the need to juggle management of marketing channels.)
The bottom line here is that there are far more social media channels than a small business can manage, so you have to pick your channels and stay focused. Where is your target audience hanging out online? Show up there. And BE INTERESTING!
Live Social Media Event Marketing
Thanks to the ongoing COVID pandemic, people have gotten used to communicating remotely via Zoom and similar platforms. This is mostly associated with those who are working or going to school remotely, but it’s become a big part of social media as well. Marketers who previously relied on pre-recorded videos and well-timed status updates are finding that people are willing to attend webinars, Q and A sessions, and behind-the-scenes updates that are broadcast live. This trend will likely continue long after the pandemic is over and people feel safe venturing out into the world. After all, why would you fight traffic and pay for parking to attend a marketing presentation when you can stay home and sit in front of your computer screen for an hour?
Work with a Leading Bay Area Digital Marketing Agency
One marketing aspect that will not change in 2021 is the importance of hiring a great digital marketing agency to manage your social media campaigns. If you are in need of a marketing agency in the Bay Area, KO Websites will be happy to provide you with the assistance and expertise that you need. Contact us today about our services, whether you need to tweak your social media marketing campaigns for the new year or you want to start fresh in 2021.
One Stop Maintenance, a commercial maintenance and janitorial services company based in Marin County, worked with KO Websites to create a new WordPress CMS website that allows them to better present the quality of their services to prospective property managers and business owners.
One Stop Maintenance has been a leading commercial building maintenance company for well over a decade in Marin, San Francisco, Oakland and Berkeley. Over the past number of years they have also seen demand for their services grow in Sonoma County and Contra Costa County.
A Leading Building Maintenance Company Launches WordPress Website to Showcase Services
You have multiple options for creating a website for your business. Do-it-yourself (DIY) sites and basic templates that offer limited customization can get you started affordably, although they lack powerful SEO tools (more on that below.) High-end sites, though, might break the budget before they have a chance to generate you any business. You get what you pay for in quality and effectiveness, but small businesses need to walk before they run in some cases, and need to take on manageable web development projects.
Can you afford a web designer and developer?
KO Websites created a series of websites for Mynosys and its Canadian distributor Aequus Pharmaceuticals to launch a new medical device into the cataract surgery industry: the Zepto Personalized Cataract Surgery system or Zepto PCS™. Zepto PCS is a precision capsulotomy system that creates the most accurate, visually centered capsulotomies available as part of cataract surgery.
- Present Zepto PCS to the ophthalmology community and provide clinical case studies and videos to drive up interest in adopting Zepto into cataract surgery procedures.
- Provide detailed instructions to guide surgeons and staff and give country-based trainers resources for training new clients.
- Offer information in non-clinical terms for prospective patients who would be exploring cataract surgery options online.
- Offer a register of distributors, with contact information by country.
Bay Area-based Redwood Christian Schools has new mobile-first, responsive website design
Redwood Christian Schools, a private TK-12 school based in Castro Valley and San Lorenzo, CA has launched a new website to better serve its multiple community audiences.
“We needed a more user-friendly yet attractive look that can highlight our constituents, be a resource to our various audiences, and reinforce the sense of pride we feel for our school,” said Teresa Hendren, Director of Marketing for Redwood Christian Schools. “We have a huge and diverse community of whom we want to connect through our site. Plus, the new website will give us many more options for running and optimizing SEO programming.” Continue reading
If you are thinking about building a new website for your business, start with domain names and hosting services.
In our previous blog, we gave the small business person tips on how to use social media profiles to get a fast start on building an internet presence. Most businesses, however, quickly move up the digital food chain to create and launch their first website.
Once you’ve decided that you need a website for your business or organization there’s a few things you need to understand. You will need a domain name, web hosting services, and web design and web development services (unless you decide to use a basic template or DIY website option).
Why Do I Need a Website Domain Name?
Or is there a more cost effective way to market online for small business?
Where to Start? What do I need to know?
If you’re a business in 2018, you must build an online presence. This does NOT mean you must have a website, but you cannot survive on word-of-mouth and recurring customers forever. A constant stream of new customers is the only way to insure longevity. New potential clients and customers find services needed almost 100% online now, so you must be present online in some form. Here are some simple, low-cost ways to do so. Continue reading
Ideal Landscape and Concrete, a landscape and hardscape design and construction firm in Burlingame and Menlo Park, came to KO Websites earlier this year with a desire to build a fresh website presence for their firm.
“We are a family-owned landscape and hardscape firm with projects from San Francisco to San Jose along the Peninsula,” said Ideal Landscape co-owner David Alfaro. “Our business is driven by referrals from happy clients. But, we know the first thing a referral does is check us out online! So we need a website that impresses those referrals with the quality of our work. KO Websites has taken our vision and transformed it into a compact but effective site that presents us well.”