Long-tail keywords now attract a lot of attention from SEO specialists as voice search options stretch out the phrases people use to search online. Focusing SEO work on long-tail search phrases specific to your value propositions gives your business a couple of profitable benefits.
Long-Tail Keyword Phrases are a Profitable Pursuit for Organic Leads
Small business have tight marketing budgets, so each dollar of time and money needs to be spent wisely. Long-tail keyword strategies fit that need well. Focusing onsite SEO with these hyper-targeted keyword sets can help you punch above your weight to improve SERP performance. Continue reading
Social media marketing is one of the best ways to improve brand visibility and to engage with your audience. The problem is that you’re competing against so many other companies, influencers, and friends. So, you have to manage your social media effectively to pull people into your platform. You can’t simply hope your customers will find you.
Focus on Five Ways to Make Social Media Marketing Work for Your Business
When working on posts to social media channels, you always ask “when to post?” You need to time your posts to catch your prospects online and ready to engage. Facebook, Twitter, LinkedIn et al., will warehouse your content forever. But recency drives the algorithm bus with these social behemoths. Freshness helps the software decide whether to present your social media content in your prospects’ feeds.
What time of day works best for posting to Social Media Channels?
So, when is the best time to post to social media? As usual: It depends! Continue reading
The last 12 months have put massive stress on businesses as they attempt to navigate the pandemic. Into that trouble has dropped another threat. An ADA lawsuit could arrive claiming your business’ website does not meet the accessibility requirements of the Americans with Disabilities Act.
ADA Lawsuits Have Arisen as a Tool to Drive Businesses to Make Websites ADA Compliant
No one argues about the need for accessibility. As part of the massive shift in social behavior driven by the pandemic, consumers have accelerated the shift of their shopping habits online. eCommerce has boomed. So, people with disabilities have increased the call to make eCommerce accessible to all. Continue reading
Social media is a critical marketing tool for reaching and engaging customers, especially for small businesses with tight budgets, and it looks to be more important than ever in 2021. Social media is also in a constant state of change, with new social platforms and trends appearing and disappearing seemingly every few months. If you want to stay on top of your digital marketing game, keep tabs on what is new about social media marketing and how social media will change in 2021.
Here are just a few social media trends to track in 2021
Organic Social Media Campaigning
Arguments continue over whether you need a 2,000-word-count blog article to have any hope of earning any SEO love from search engines, notably Google. Short answer: You don’t need to hit a word count of 2,000 words with each article you write to earn search engine kudos. That is an artificial goal that makes for an easy meme.
In truth, the optimal length for an article hinges on how many words you need to fully answer a prospect’s question, and position it to be attractive to other writers to earn citations, aka “backlinks.” I have seen a useful two-point test for this, and consider it a good content writer mindset:
- Did you satisfy the “search intent”?
- Did you fully answer the question asked by the searcher?
Whether or not you are an essential business, the economic impact of the Coronavirus pandemic has been substantial. Grocery stores and similar businesses are thriving, while gas stations and other auto services are essential and open for business, but have seen business plummet because people are not driving. Caterers used to feeding hundreds at a time are reinventing their business models completely to offer boxed meal and family-sized order services. Sit-down restaurants are making do with take-out and delivery, while missing out on the bigger-ticket dine-in business.
How to Generate Business from Your Core Customer Groups?
Stay Active in Marketing Channels!
Bringing Your WordPress Website or Other Type of Website into GDPR Compliance
If you do business with European citizens, you know you need to get your customer data management policies and procedures in line with the General Data Protection Regulation (GDPR) that went into effect last month.
European companies are updating their policies and procedures to keep themselves on the right side of the law and avoid hefty fines for non-compliance. American companies should move in that direction, too, as it is only a matter of time before some or all of the GDPR guidelines become adopted in the U.S. Continue reading
Moving your website from http: to https: is not a simple task for someone without technical aptitude and expertise. But, while moving to https: can be tricky, there are some real benefits to making the change. Continue reading
We have received a top rating from the online marketing services review site Clutch in five categories that support the business success of our clients. Clutch is an independent review site that does not accept payment for their analysis, so we are very excited to have been selected as a top agency by them, for the following marketing services:
Digital Marketing encompasses all the digital channels through which a business reaches consumers in 2018. Here is the shortest definition we have found, from Dave Chaffey’s book Digital Marketing: Strategy, Implementation and Practice:
“Achieving marketing objectives through applying digital technologies and media.” Continue reading