Category Archives: Online Marketing

Social Media Marketing challenges

When Should You Post to Social Media Channels?

When working on posts to social media channels, you always ask “when to post?” You need to time your posts to catch your prospects online and ready to engage. Facebook, Twitter, LinkedIn et al., will warehouse your content forever. But recency drives the algorithm bus with these social behemoths. Freshness helps the software decide whether to present your social media content in your prospects’ feeds.

What time of day works best for posting to Social Media Channels?

So, when is the best time to post to social media? As usual: It depends! Continue reading

Protect Business website ADA lawsuit

Take Steps Now to Protect Your Business from an ADA Lawsuit

The last 12 months have put massive stress on businesses as they attempt to navigate the pandemic. Into that trouble has dropped another threat. An ADA lawsuit could arrive claiming your business’ website does not meet the accessibility requirements of the Americans with Disabilities Act.

ADA Lawsuits Have Arisen as a Tool to Drive Businesses to Make Websites ADA Compliant

No one argues about the need for accessibility. As part of the massive shift in social behavior driven by the pandemic, consumers have accelerated the shift of their shopping habits online. eCommerce has boomed. So, people with disabilities have increased the call to make eCommerce accessible to all. Continue reading

KO Websites Talks SEO Content Writing

Does Word Count Impact Page Rank?

Arguments continue over whether you need a 2,000-word-count blog article to have any hope of earning any SEO love from search engines, notably Google. Short answer: You don’t need to hit a word count of 2,000 words with each article you write to earn search engine kudos. That is an artificial goal that makes for an easy meme.

In truth, the optimal length for an article hinges on how many words you need to fully answer a prospect’s question, and position it to be attractive to other writers to earn citations, aka “backlinks.” I have seen a useful two-point test for this, and consider it a good content writer mindset:

  1. Did you satisfy the “search intent”?
  2. Did you fully answer the question asked by the searcher?

Continue reading

Digital Marketing Post-COVID KO

What Can You Do During the Pandemic to Grow Your Business?

Whether or not you are an essential business, the economic impact of the Coronavirus pandemic has been substantial. Grocery stores and similar businesses are thriving, while gas stations and other auto services are essential and open for business, but have seen business plummet because people are not driving. Caterers used to feeding hundreds at a time are reinventing their business models completely to offer boxed meal and family-sized order services. Sit-down restaurants are making do with take-out and delivery, while missing out on the bigger-ticket dine-in business.

How to Generate Business from Your Core Customer Groups?

Stay Active in Marketing Channels!

Continue reading

GDPR Compliance for Wordpress Websites Bay Area

6 Steps Toward Website GDPR Compliance

Bringing Your WordPress Website or Other Type of Website into GDPR Compliance

If you do business with European citizens, you know you need to get your customer data management policies and procedures in line with the General Data Protection Regulation (GDPR) that went into effect last month.

European companies are updating their policies and procedures to keep themselves on the right side of the law and avoid hefty fines for non-compliance. American companies should move in that direction, too, as it is only a matter of time before some or all of the GDPR guidelines become adopted in the U.S. Continue reading

KO Websites Rated Highly for Marketing Services by Online Review Site Clutch

We have received a top rating from the online marketing services review site Clutch in five categories that support the business success of our clients. Clutch is an independent review site that does not accept payment for their analysis, so we are very excited to have been selected as a top agency by them, for the following marketing services:

Digital Marketing

Digital Marketing encompasses all the digital channels through which a business reaches consumers in 2018. Here is the shortest definition we have found, from Dave Chaffey’s book Digital Marketing: Strategy, Implementation and Practice:

“Achieving marketing objectives through applying digital technologies and media.” Continue reading

Yelp Ads: Helping customers find and connect with great local businesses, like yours.

Yelp Business AdsAll local businesses understand the importance of building a strong and favorable reputation among their consumer base. The main question lies in this: how should a business best go about raising awareness to bring people looking for great local experiences through your doors? The answer: Yelp Ads. Yelp Advertising drives users to your business listing, converting them into customers and eventual brand evangelists. In fact, according to Nielsen, Yelp’s 108 million monthly visitors rank Yelp as the #1 review site for finding local businesses, playing a major factor in the final purchase decision. Continue reading

KO Websites, Inc. Recertifies as an Official Google Partner

Google AdWords Management Bay AreaGoogle AdWords Management Services

KO Websites, a San Francisco Bay Area based Web Design and Digital Marketing Agency, is proud to be recertified as a Google Partner.

“We’re excited to increase our relationship with Google,” said Ken O’Donnell, Founder and President of KO Websites. “Being an official Google Partner gives us the opportunity to add more value to our clients’ marketing efforts.”

In order to achieve this status, an agency must meet Google’s minimum AdWords criteria in ad spend and performance. Additionally, two certification exams must be successfully completed with a grade of 80% or better. “I’m very proud of our team members for their hard work to study and pass the Google AdWords exams,” continued O’Donnell. “In addition to the partnership with Google, it demonstrates their commitment to the agency and dedication to our clients’ successes.” Members of KO’s staff are also certified in Google Analytics for better planning and measuring the performance of their digital marketing efforts.

About KO Websites, Inc
KO Websites specializes in all areas of online marketing. KO Websites supports small and medium size companies by producing and managing all aspects of their digital marketing needs, including promoting their company and brand, improving their inbound lead generation, and managing their PPC AdWords and social media marketing. For more information, please visit: https://www.ko-websites.com/ or call us today at (510) 276-9902.

Based in the beautiful San Francisco Bay Area, KO Websites and its sister company, SEO Pro, serves clients across the United States in various industries. Learn more about how we can help your company with your web design and social media marketing needs.

San Francisco Bay Area Digital Marketing Services