KO Websites has updated its organization in response to changes in our marketplace to better support our clients and prospects. These changes reflect the impact the past two years of living and working with COVID-19 have had on how our business operates.
By December, Holiday marketing program are in place and running. So the strategic thoughts of most digital marketing teams have turned fully to 2022 social media trends. And the ever-changing marketing landscape marketing looks as challenging, daunting and exciting as ever. For Social Media, the center of all this rapid change is in content creation and the channels through which we share it.
What 2022 Social Media Trends Will Need Your Attention?
Social media feeds for Facebook, Twitter, LinkedIn et al, may see significant changes as the companies come under continued pressure to overhaul the content curation that has up to now promoted paid content over organic SEO-focused social media work. Several changes may occur to address “personalization and privacy.”
It is hard, though, to envision what sort of regulation could be imposed to raise social media accountability and improve consumer protection, especially in minimizing harassment and negative impacts to mental health. So we will have to watch, wait and see how the Social Media channels react. We then will need to determine how we react to their actions.
Your Followers’ Feeds May Evolve – Will They See Your Content?
Given that digital ads are the lifeblood of the social media behemoths, though, paid ads will remain a necessary tool for driving awareness and motivating deeper consumer investigation.
Marketers like KO Websites will track all trends closely to see where our tactics will need to adjust to keep our clients’ content gaining reach and motivating engagement.
New Media Channels Bear Watching – But Jump In Only When It Makes Sense
The main strategic imperative in Social Media Marketing has not changed. Focus only on those channels where your desired customer is most likely to hang out. Example: Our law firm clients remain focused on LinkedIn, Twitter and (for some) Facebook. And we keep them active on the top find-a-lawyer channels like Findlaw.com and Avvo.com. But the mix changes by client. Some are consumer-focused (personal injury lawyers, say) while others are business-to-business (creditors rights and/or commercial real estate attorneys, perhaps). These two types of clients put their energies in different channels.
We have a dry-eye treatment client, on the other hand, who wishes to attract both consumers and optometrists. So we work on a few more channels for them than other clients who have a tighter focus.
All that said, spreading your energy, time and money too widely diminishes overall returns. This is an area of ongoing client education. Resisting “shiny penny” syndrome (chasing too many opportunities) is a key marketing success factor!
Where appropriate, though, newer platforms like Clubhouse and TikTok (yes it still qualifies as new!) may offer more targeted audiences. They may deserve being added to the marketing mix at some point. Content like live or recorded short-form video, or podcasts, offer new ways to creatively deliver brand messaging across the digital space. But more established players are adding TikTok-like options (YouTube Shorts, for instance) so we will see where our creative energies will need to be focused next year as the competition between channels continues to rage.
Track, track, track! Analytics Still Drive the Bus
We need to relentlessly analyze whether our efforts ultimately lead to business! Some social media campaigning is designed to raise awareness, but in the end that needs to flow through to an increase in sales. Done in a coordinated fashion, the activities up and down the sales funnel will confirm and amplify each other.
Other Social Media Trends on our Radar
Customer service will continue its migration to old and new social channels. Managing this flow is not always the purview of a digital marketing agency, but in what way can we assist a client manage that flow better? Consumers are moving seamlessly between investigating new products and services, ordering them, reviewing them and demanding customer services – all on the same channel!
Creative Influencers have more tools at their disposal to create content that may feature your stuff. This is an enhancement on the type of influencer who may interact with your product or service “in the real world” without setting up a mini-production shoot. And, key question, how do we influence the influencers who are not necessarily under our control?
Will augmented reality support the eventual rise of the metaverse? This is a niche opportunity as we approach 2022, for those with larger marketing budgets. Testing the tool to see how AR and VR work as engagement hooks bears watching. But let others take the slings and arrows first, and learn from their experiences!
Finally, Watch Out for the Unexpected with 2022 Social Media Trends
Change is good, they say. We acknowledge that change is inevitable. How quickly it comes at us and demands a productive response will keep digital marketing agencies like us nimble and awake through 2022 and beyond!
How may we help you deliver that productive response?
With SEO Marketing, you get what you pay for. Grand promises with small price tags most often lead to disappointment.
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Avoid SEO Agencies Making Big Claims on Small Budgets
Long-tail keywords now attract a lot of attention from SEO specialists as voice search options stretch out the phrases people use to search online. Focusing SEO work on long-tail search phrases specific to your value propositions gives your business a couple of profitable benefits.
Long-Tail Keyword Phrases are a Profitable Pursuit for Organic Leads
Small business have tight marketing budgets, so each dollar of time and money needs to be spent wisely. Long-tail keyword strategies fit that need well. Focusing onsite SEO with these hyper-targeted keyword sets can help you punch above your weight to improve SERP performance. Continue reading
Biomedical Forensics chose a WordPress website design by KO Websites to represent their engineering and applied science service. They conduct evidence-based engineering analysis of accidents and other incidents.
Updated WordPress Website Better Presents Cutting-Edge Engineering Firm
Stoneguard® USA, an innovative high-tech producer of protective plastic films for stone countertops, came to KO Websites for a WordPress CMS solution to significantly improve their online presence to more effectively present their product lines. They needed stronger visual impact and detailed product descriptions to better attract both consumers and professional installers as clients.
Stoneguard USA Opts for New Website Design from KO Websites
StoneGuard has developed a line of ultra-durable polyethylene films. The films are specifically designed to protect polished marble and natural stone surfaces. Most clients use the film to protect the stone countertops used in active setting like kitchens. Continue reading
Social media marketing is one of the best ways to improve brand visibility and to engage with your audience. The problem is that you’re competing against so many other companies, influencers, and friends. So, you have to manage your social media effectively to pull people into your platform. You can’t simply hope your customers will find you.
Focus on Five Ways to Make Social Media Marketing Work for Your Business
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What time of day works best for posting to Social Media Channels?
So, when is the best time to post to social media? As usual: It depends! Continue reading
Wehrli Construction, a Danville general contractor and custom home builder, needed a new site to properly present the high-end homes he has been building in upscale communities like Alamo, Clayton, Lafayette and Orinda. Walt Wehrli had built quite a reputation for the quality of his work. But, his old website did not reflect the aspirational presentation styles of the clients with whom he worked. He contacted KO Websites about WordPress website design options. Continue reading
The last 12 months have put massive stress on businesses as they attempt to navigate the pandemic. Into that trouble has dropped another threat. An ADA lawsuit could arrive claiming your business’ website does not meet the accessibility requirements of the Americans with Disabilities Act.
ADA Lawsuits Have Arisen as a Tool to Drive Businesses to Make Websites ADA Compliant
No one argues about the need for accessibility. As part of the massive shift in social behavior driven by the pandemic, consumers have accelerated the shift of their shopping habits online. eCommerce has boomed. So, people with disabilities have increased the call to make eCommerce accessible to all. Continue reading