Social media marketing is one of the best ways to improve brand visibility and to engage with your audience. The problem is that you’re competing against so many other companies, influencers, and friends. So, you have to manage your social media effectively to pull people into your platform. You can’t simply hope your customers will find you.
When working on posts to social media channels, you always ask “when to post?” You need to time your posts to catch your prospects online and ready to engage. Facebook, Twitter, LinkedIn et al., will warehouse your content forever. But recency drives the algorithm bus with these social behemoths. Freshness helps the software decide whether to present your social media content in your prospects’ feeds.
What time of day works best for posting to Social Media Channels?
So, when is the best time to post to social media? As usual: It depends! Continue reading
Social media is a critical marketing tool for reaching and engaging customers, especially for small businesses with tight budgets, and it looks to be more important than ever in 2021. Social media is also in a constant state of change, with new social platforms and trends appearing and disappearing seemingly every few months. If you want to stay on top of your digital marketing game, keep tabs on what is new about social media marketing and how social media will change in 2021.
Here are just a few social media trends to track in 2021
Organic Social Media Campaigning
Whether or not you are an essential business, the economic impact of the Coronavirus pandemic has been substantial. Grocery stores and similar businesses are thriving, while gas stations and other auto services are essential and open for business, but have seen business plummet because people are not driving. Caterers used to feeding hundreds at a time are reinventing their business models completely to offer boxed meal and family-sized order services. Sit-down restaurants are making do with take-out and delivery, while missing out on the bigger-ticket dine-in business.
How to Generate Business from Your Core Customer Groups?
Stay Active in Marketing Channels!
As a website design company and website design company in the Bay Area, where the coronavirus epidemic is prevalent and growing, we have naturally been tracking the progress of the contagion closely. We have disaster plans in place as any Bay Area business would, given that we live and work on literal faultlines.
Digital Tools Make Remote Work More Manageable
Or is there a more cost effective way to market online for small business?
Where to Start? What do I need to know?
If you’re a business in 2018, you must build an online presence. This does NOT mean you must have a website, but you cannot survive on word-of-mouth and recurring customers forever. A constant stream of new customers is the only way to insure longevity. New potential clients and customers find services needed almost 100% online now, so you must be present online in some form. Here are some simple, low-cost ways to do so. Continue reading
We have received a top rating from the online marketing services review site Clutch in five categories that support the business success of our clients. Clutch is an independent review site that does not accept payment for their analysis, so we are very excited to have been selected as a top agency by them, for the following marketing services:
Digital Marketing encompasses all the digital channels through which a business reaches consumers in 2018. Here is the shortest definition we have found, from Dave Chaffey’s book Digital Marketing: Strategy, Implementation and Practice:
“Achieving marketing objectives through applying digital technologies and media.” Continue reading
Claiming and verifying your business’ Google local search listing is one of the most essential tenets of proactive online reputation management and local search.
As an owner, one of your biggest goals is to guarantee to your customers, that they are receiving the very most recent and accurate information related to your business’ location, hours, and contact information when they search for your business online. Continue reading
All local businesses understand the importance of building a strong and favorable reputation among their consumer base. The main question lies in this: how should a business best go about raising awareness to bring people looking for great local experiences through your doors? The answer: Yelp Ads. Yelp Advertising drives users to your business listing, converting them into customers and eventual brand evangelists. In fact, according to Nielsen, Yelp’s 108 million monthly visitors rank Yelp as the #1 review site for finding local businesses, playing a major factor in the final purchase decision. Continue reading
Local Search Results a Surprise to Digital Marketing Agency
Here at KO Websites, we enjoy our food! In fact, one day we decided to place a lunch order from a local restaurant. We wanted to look at their menu – online, of course! No one on our digital marketing team could remember the name of the local business, but we knew the type of food it served. Imagine our surprise when we did a Google search and didn’t see the restaurant in the search engine’s results! This local eatery is within walking distance from our office and wasn’t listed online. We wondered, “How many other small businesses in our community have this issue?”