We have received a top rating from the online marketing services review site Clutch in five categories that support the business success of our clients. Clutch is an independent review site that does not accept payment for their analysis, so we are very excited to have been selected as a top agency by them, for the following marketing services:
Digital Marketing encompasses all the digital channels through which a business reaches consumers in 2018. Here is the shortest definition we have found, from Dave Chaffey’s book Digital Marketing: Strategy, Implementation and Practice:
“Achieving marketing objectives through applying digital technologies and media.”
As a Digital Marketing Agency, KO Websites manages all forms of our client’s online presence. This includes websites, mobile apps and social media company pages, search engine marketing, social media marketing, online advertising, and e-mail marketing.
Borrowing a few definitions from an article on Smart Insights, here are the basic segments of digital marketing:
- Digital devices – Customers interact with businesses through their websites and mobile apps, via a mix of smartphones, tablets, desktop computers, TVs and gaming devices.
- Digital platforms – Interactions travel through a browser or apps from platforms like Facebook/Instagram, Google/YouTube, Bing, Yahoo, Twitter and LinkedIn.
- Digital media – The communication channels through which audiences find and engage businesses: Online advertising, paid search, SEO, email and messaging, and social networks
- Digital data – Tracking, evaluating and acting on campaign results
- Digital technology – The tools businesses and their agencies use to implement marketing programming.
Search engine optimization is a program of strategies, techniques and tactics which work together to increase the number of visitors your website receives as a result of a high-ranking placement in Google, Bing, Yahoo or other search results pages (SERPs). An SEO program includes both on-page and off-page techniques, and require technical expertise and strong content strategies.
KO Websites is an award-winning PPC Agency. We are a Google Partner, and we manage AdWords, Facebook, Yelp and other campaigns for our clients. PPC stands for “pay-per-click”, a marketing tool in which advertisers pay a fee each time one of their ads is clicked. You are buying visits to your site, rather than “earning” site visits organically using SEO strategies. Search engine marketing (SEM) is a popular form of PPC.
We support our client’s inbound marketing goals by creating and executing content marketing campaigns that raise the client’s online profile. Prospective customers find the content, and are compelled to contact the company by the quality and utility of what they see and read. Content includes articles, blog posts, press releases and other formats, delivered through social channels and by aggressive SEO techniques. The goal is to raise organic search traffic flow to the client’s site, where content also works to move the prospect through the sales funnel successfully.
Social Media Marketing
We manage client social media properties, creating, posting and distributing compelling content to make the client both more attractive and more widely seen online. Social Media Marketing is usually performed in tandem with broader inbound marketing and SEO programming.
Work with KO Websites, a Top Bay Area Digital Marketing Agency
If you want to dramatically improve the results you get from all your digital business properties, work with KO Websites, one of the Bay Area’s premier Digital Marketing agencies. Make your website, social channels, and content all work more effectively in driving more business your way, significantly improving your bottom line. Call us today at 510-276-9902 or visit our website here!