The last 12 months have put massive stress on businesses as they attempt to navigate the pandemic. Into that trouble has dropped another threat. An ADA lawsuit could arrive claiming your business’ website does not meet the accessibility requirements of the Americans with Disabilities Act.
ADA Lawsuits Have Arisen as a Tool to Drive Businesses to Make Websites ADA Compliant
No one argues about the need for accessibility. As part of the massive shift in social behavior driven by the pandemic, consumers have accelerated the shift of their shopping habits online. eCommerce has boomed. So, people with disabilities have increased the call to make eCommerce accessible to all. Continue reading
Social media is a critical marketing tool for reaching and engaging customers, especially for small businesses with tight budgets, and it looks to be more important than ever in 2021. Social media is also in a constant state of change, with new social platforms and trends appearing and disappearing seemingly every few months. If you want to stay on top of your digital marketing game, keep tabs on what is new about social media marketing and how social media will change in 2021.
Here are just a few social media trends to track in 2021
Organic Social Media Campaigning
Last March the U.S. economy stopped, literally within two weeks, as the first wave of the coronavirus epidemic hit. But we all anticipated no more than a 2-3 month hiatus. After that, we expected to be on top of the situation and opening back up for business.
That didn’t happen, and during the extended shutdown people stopped spending. At first. Then unexpected bursts of activity flared up. Spending exploded online as people redirected their discretionary spending to home-based projects. Outdoor businesses like construction and roofing went back to work, as did AC repair services. Housing came back as rock-bottom interest rates proved too enticing for refinancers and home buyers. Take-out orders for simpler fare like pizza and BBQ, or budget gourmet home delivery offered by caterers, kept a number of our restaurants going (though hospitality is one industry that is truly struggling.)
How do you join them?
How do you reorganize your business to survive and thrive in a pandemic economy that may linger for another year?
What can you do NOW to make the most of pandemic spending patterns over the rest of 2020 and into 2021? Continue reading
Hoobe ID Solutions needed a new website to significantly expand their eCommerce business. Hoobeid.com was the answer!
Hoobe ID came to KO Websites looking for a fresh, energetic new site that would attractively present their ID printing product line. Their other key goal was to obtain a content management system (CMS) that would be easy for their staff to update often and easily. WordPress CMS fit the bill with the addition of the WooCommerce plugin to add the needed eCommerce power and flexibility.
WordPress and WooCommerce Provide Powerful eCommerce site for ID Badging products company
Arguments continue over whether you need a 2,000-word-count blog article to have any hope of earning any SEO love from search engines, notably Google. Short answer: You don’t need to hit a word count of 2,000 words with each article you write to earn search engine kudos. That is an artificial goal that makes for an easy meme.
In truth, the optimal length for an article hinges on how many words you need to fully answer a prospect’s question, and position it to be attractive to other writers to earn citations, aka “backlinks.” I have seen a useful two-point test for this, and consider it a good content writer mindset:
- Did you satisfy the “search intent”?
- Did you fully answer the question asked by the searcher?
J&J Siding Experts, a young and growing company based in San Leandro in the San Francisco Bay Area, has hit a big milestone in its growth plan by contracting with KO Websites to create its first website.
“We didn’t have the time or desire to build our first website with Wix or other self-help tools,” said Juan Hernandez, co-owner of J&J Siding Experts. “KO Websites had a perfect starter package that delivered us a highly professional website that gives us what we need: A gallery for our work to present to prospective clients.”
New WordPress Website for Siding Expert Offers Portrait Gallery of their Work
As a website design company and website design company in the Bay Area, where the coronavirus epidemic is prevalent and growing, we have naturally been tracking the progress of the contagion closely. We have disaster plans in place as any Bay Area business would, given that we live and work on literal faultlines.
Digital Tools Make Remote Work More Manageable
At KO Websites we understand how useful websites are as engagement tools for Business-to-Business companies (B2B) to deepen relationships with clients over time. B2B businesses rely on their websites to:
- Educate clients and prospects on how to apply their products and services to gain higher productivity
- Give them tools and training to expand the use of the products and services
- Provide rationale and economic tools to help measure the ROI of working with the B2B business
HomeGuard HomeWarranty Opens Agent Resource Center to Better Engage Real Estate Professional Partners
Performance Swing Stage, a scaffolding sales, service and rental company based in Hayward, CA, worked with KO Websites to launch a new WordPress CMS site to improve digital marketing results. The company had inherited an old HTML website from a past owner and knew it was costing them business with its dated look. It was also hard to manage to take advantage of search engine optimization (SEO) techniques. Performance Swing Stage chose KO Websites to replace the old site with an easy-to-manage WordPress website design to showcase their successful projects and their range of services. Continue reading
One Stop Maintenance, a commercial maintenance and janitorial services company based in Marin County, worked with KO Websites to create a new WordPress CMS website that allows them to better present the quality of their services to prospective property managers and business owners.
One Stop Maintenance has been a leading commercial building maintenance company for well over a decade in Marin, San Francisco, Oakland and Berkeley. Over the past number of years they have also seen demand for their services grow in Sonoma County and Contra Costa County.
A Leading Building Maintenance Company Launches WordPress Website to Showcase Services