When working on posts to social media channels, you always ask “when to post?” You need to time your posts to catch your prospects online and ready to engage. Facebook, Twitter, LinkedIn et al., will warehouse your content forever. But recency drives the algorithm bus with these social behemoths. Freshness helps the software decide whether to present your social media content in your prospects’ feeds.
What time of day works best for posting to Social Media Channels?
So, when is the best time to post to social media? As usual: It depends! Continue reading →
Wehrli Construction, a Danville general contractor and custom home builder, needed a new site to properly present the high-end homes he has been building in upscale communities like Alamo, Clayton, Lafayette and Orinda. Walt Wehrli had built quite a reputation for the quality of his work. But, his old website did not reflect the aspirational presentation styles of the clients with whom he worked. He contacted KO Websites about WordPress website design options. Continue reading →
The last 12 months have put massive stress on businesses as they attempt to navigate the pandemic. Into that trouble has dropped another threat. An ADA lawsuit could arrive claiming your business’ website does not meet the accessibility requirements of the Americans with Disabilities Act.
ADA Lawsuits Have Arisen as a Tool to Drive Businesses to Make Websites ADA Compliant
No one argues about the need for accessibility. As part of the massive shift in social behavior driven by the pandemic, consumers have accelerated the shift of their shopping habits online. eCommerce has boomed. So, people with disabilities have increased the call to make eCommerce accessible to all. Continue reading →
Social media is a critical marketing tool for reaching and engaging customers, especially for small businesses with tight budgets, and it looks to be more important than ever in 2021. Social media is also in a constant state of change, with new social platforms and trends appearing and disappearing seemingly every few months. If you want to stay on top of your digital marketing game, keep tabs on what is new about social media marketing and how social media will change in 2021.
Here are just a few social media trends to track in 2021
Last March the U.S. economy stopped, literally within two weeks, as the first wave of the coronavirus epidemic hit. But we all anticipated no more than a 2-3 month hiatus. After that, we expected to be on top of the situation and opening back up for business.
That didn’t happen, and during the extended shutdown people stopped spending. At first.Then unexpected bursts of activity flared up. Spending exploded online as people redirected their discretionary spending to home-based projects. Outdoor businesses like construction and roofing went back to work, as did AC repair services. Housing came back as rock-bottom interest rates proved too enticing for refinancers and home buyers. Take-out orders for simpler fare like pizza and BBQ, or budget gourmet home delivery offered by caterers, kept a number of our restaurants going (though hospitality is one industry that is truly struggling.)
How do you join them?
How do you reorganize your business to survive and thrive in a pandemic economy that may linger for another year?
What can you do NOW to make the most of pandemic spending patterns over the rest of 2020 and into 2021? Continue reading →
One Stop Maintenance, a commercial maintenance and janitorial services company based in Marin County, worked with KO Websites to create a new WordPress CMS website that allows them to better present the quality of their services to prospective property managers and business owners.
One Stop Maintenance has been a leading commercial building maintenance company for well over a decade in Marin, San Francisco, Oakland and Berkeley. Over the past number of years they have also seen demand for their services grow in Sonoma County and Contra Costa County.
A Leading Building Maintenance Company Launches WordPress Website to Showcase Services
You have multiple options for creating a website for your business. Do-it-yourself (DIY) sites and basic templates that offer limited customization can get you started affordably, although they lack powerful SEO tools (more on that below.) High-end sites, though, might break the budget before they have a chance to generate you any business. You get what you pay for in quality and effectiveness, but small businesses need to walk before they run in some cases, and need to take on manageable web development projects.
KO Websites created a series of websites for Mynosys and its Canadian distributor Aequus Pharmaceuticals to launch a new medical device into the cataract surgery industry: the Zepto Personalized Cataract Surgery system or Zepto PCS™. Zepto PCS is a precision capsulotomy system that creates the most accurate, visually centered capsulotomies available as part of cataract surgery.
Bay Area-based Redwood Christian Schools has new mobile-first, responsive website design
Redwood Christian Schools, a private TK-12 school based in Castro Valley and San Lorenzo, CA has launched a new website to better serve its multiple community audiences.
“We needed a more user-friendly yet attractive look that can highlight our constituents, be a resource to our various audiences, and reinforce the sense of pride we feel for our school,” said Teresa Hendren, Director of Marketing for Redwood Christian Schools. “We have a huge and diverse community of whom we want to connect through our site. Plus, the new website will give us many more options for running and optimizing SEO programming.” Continue reading →
If you are thinking about building a new website for your business, start with domain names and hosting services.
In our previous blog, we gave the small business person tips on how to use social media profiles to get a fast start on building an internet presence. Most businesses, however, quickly move up the digital food chain to create and launch their first website.
Once you’ve decided that you need a website for your business or organization there’s a few things you need to understand. You will need a domain name, web hosting services, and web design and web development services (unless you decide to use a basic template or DIY website option).