Arguments continue over whether you need a 2,000-word-count blog article to have any hope of earning any SEO love from search engines, notably Google. Short answer: You don’t need to hit a word count of 2,000 words with each article you write to earn search engine kudos. That is an artificial goal that makes for an easy meme.
In truth, the optimal length for an article hinges on how many words you need to fully answer a prospect’s question, and position it to be attractive to other writers to earn citations, aka “backlinks.” I have seen a useful two-point test for this, and consider it a good content writer mindset:
Did you satisfy the “search intent”?
Did you fully answer the question asked by the searcher?
At KO Websites we understand how useful websites are as engagement tools for Business-to-Business companies (B2B) to deepen relationships with clients over time. B2B businesses rely on their websites to:
Educate clients and prospects on how to apply their products and services to gain higher productivity
Give them tools and training to expand the use of the products and services
Provide rationale and economic tools to help measure the ROI of working with the B2B business
HomeGuard HomeWarranty Opens Agent Resource Center to Better Engage Real Estate Professional Partners
The Development and Relief Foundation (DRF) of Fresno, CA and Dearborn Heights, MI manages multiple charitable missions in Iraq to improve the life and opportunities for disadvantaged people. KO Websites has built a new website for the foundation to help it spread the word about its work and attract financial and in-kind support for its programs.
Search Engine Optimization the Key for Non-Profit Website Performance
The DRF came to KO with a project to develop a new website that achieved multiple missions: Continue reading →
KO Websites created a series of websites for Mynosys and its Canadian distributor Aequus Pharmaceuticals to launch a new medical device into the cataract surgery industry: the Zepto Personalized Cataract Surgery system or Zepto PCS™. Zepto PCS is a precision capsulotomy system that creates the most accurate, visually centered capsulotomies available as part of cataract surgery.
If you are thinking about building a new website for your business, start with domain names and hosting services.
In our previous blog, we gave the small business person tips on how to use social media profiles to get a fast start on building an internet presence. Most businesses, however, quickly move up the digital food chain to create and launch their first website.
Once you’ve decided that you need a website for your business or organization there’s a few things you need to understand. You will need a domain name, web hosting services, and web design and web development services (unless you decide to use a basic template or DIY website option).
Bringing Your WordPress Website or Other Type of Website into GDPR Compliance
If you do business with European citizens, you know you need to get your customer data management policies and procedures in line with the General Data Protection Regulation (GDPR) that went into effect last month.
European companies are updating their policies and procedures to keep themselves on the right side of the law and avoid hefty fines for non-compliance. American companies should move in that direction, too, as it is only a matter of time before some or all of the GDPR guidelines become adopted in the U.S. Continue reading →
What questions should I ask a web design company before hiring them?
You know your business better than any web designer will, so you should create a set of questions related to your specific needs as you seek a developer to build your new website. The following questions can give you a place to start when qualifying your next web designer, no matter your type of business.
Do you have samples of websites you have built?
You will want to see some examples of the sites each design firm has built, and the right company for you should be able to provide website samples that will be similar to what you want and/or fit into your particular business type. Continue reading →
To get the best possible website design solution for your business, you first need to understand what you need from your new website. What specific results do you need it to generate? With those questions answered, you can start to think about how to build your site.
Here’s what all websites must include in 2018:
Website Look and Ease of Use
The Home Page – your website’s home page should make it immediately clear what you have to offer your visitors. Your website home page should also offer visitors quick ways to contact you including a phone number they can click on using their smartphone, and in most cases a contact form or easy link to a page where they can submit a written inquiry or request. Continue reading →
Claiming and verifying your business’ Google local search listing is one of the most essential tenets of proactive online reputation management and local search.
As an owner, one of your biggest goals is to guarantee to your customers, that they are receiving the very most recent and accurate information related to your business’ location, hours, and contact information when they search for your business online. Continue reading →