Stoneguard® USA, an innovative high-tech producer of protective plastic films for stone countertops, came to KO Websites for a WordPress CMS solution to significantly improve their online presence to more effectively present their product lines. They needed stronger visual impact and detailed product descriptions to better attract both consumers and professional installers as clients.
Stoneguard USA Opts for New Website Design from KO Websites
StoneGuard has developed a line of ultra-durable polyethylene films. The films are specifically designed to protect polished marble and natural stone surfaces. Most clients use the film to protect the stone countertops used in active setting like kitchens.
“StoneGuard is the world’s first and only Patented stone surface protection film designed specifically for marble and other stone surfaces.
“It is a 5-mils-thick clear polyethylene film that incorporates heat and chemical resistant technologies. The film will protect stone counters from oils, acids, alkaline, and harsh household chemicals that can leave permanent etchings on your stone surfaces.”
- The client also needed to provide an extensive feature and benefit narrative to support their high-quality positioning to the end consumer.
- StoneGuard also felt that a gallery of past work would best demonstrate how good the film looks once applied, as well as how well it worked in protecting stone.
- Finally, videos of testimonials and installation examples completed the website narrative.
This was not an e-commerce assignment. StoneGuard works exclusively with professional installers to ensure their film is applied properly so that it can perform as designed. All installers also need to complete a full training course before being approved to work with Stoneguard products.
So separate contact forms direct interested parties to the StoneGuard representatives that they need:
- Consumers connect with StoneGuard to learn more, and be connected to a local professional installer.
- Professionals interested in adding Stoneguard products to their service offerings connect to StoneGuard to start the certification process.
StoneGuard USA improved its lead generation and closing rate by significantly upgrading the way their product line presents itself to prospects online.
Present Your Product or Service Effectively Online with a WordPress Web Design by KO Websites
Ready to get your product or service better presented through an improved website? Contact the team at KO Websites to find out how we may best help you achieve that goal!
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