There are millions of people already on iPhones, Android devices, Windows phones, Blackberry’s, iPads, and Kindles. A large percentage of these people are currently using their mobile devices as their primary online tool for their social, shopping, and searching and the number is continuing to grow everyday. This post is going to show you the Reasons Mobile Matters from Google’s Why Go Mo Initiative. Great info (and pictures) with raw facts you wont be able to deny.
Reasons Mobile Matters
Just because you can see your desktop site on a mobile phone doesn’t mean it’s mobile-friendly. Mobile sites are designed for the small screen, with the needs of mobile users in mind. A mobile-friendly site can help your business connect with customers and drive conversions.
Your customers are already mobile. Are you?
Users expect their mobile experience to be as good as their desktop experience.
A bad mobile experience can cost you customers.
Customers are connecting with the businesses in their local area on mobile.
Apps are fun and useful, but many prefer mobile sites for shopping.
Businesses like yours can drive purchases with a mobile-friendly site.
After these facts it should be a no brainier that your brand or organization should begin to plan how you are going to build, implement, and market your mobile website.