More Bay Area Business will die this Year
But, they don’t have too
I have some bad news for some and some very good news for you. If you’re reading this, you’re at least thinking about this topic, which means you have a good chance to survive.
The marketing rules are not changing, they have already changed- If you’re still advertising in the yellow pages and denying that the Internet is where your advertising budget should be, you’re probably not reading this (unfortunately) and your business will be closed by the end of this year. Sorry, but its true. I’ve been watching this happen here in the East Bay of San Francisco, CA for the last couple of years. And it’s been painful to watch. I’m writing this, not to self promote, but to help put a tourniquet on the bleeding.
This is a wake up call: Look around, the competition has changed. Competitors that you never heard of 5 years ago are now on top, taking on your business and taking your clients. Why, because there’s a second wave of Internet marketing started where a few service industry and technology companies are waking up and starting to market on-line. And they’re finding NO competition online. Their ranking on top of search engines, they’re using social media and their websites are usable and up-to-date. They’re marketing online and it’s working- Big Time.