Is your website making one of these online marketing mistakes?
With the importance of social media and the increasing use of mobile devices, businesses are heavily investing in website improvements to keep up with their competition. Make sure you avoid these common mistakes:
Mistake #1: Not having a mobile-friendly site
Because today’s smartphones and tablets are becoming more comparable to PCs and laptops, consumers spend an enormous amount of time on mobile devices to browse the web. Even if your website is attractive and well-designed, unless it properly translates to mobile devices, customers won’t have an enjoyable experience and will leave your site. A good web design company will ensure that your website will navigate well on mobile devices and provide a quality user experience.
Mistake #2: Not Optimizing Your Website for SEO
SEO can’t be ignored and business owners fail to think about their website’s target keywords which puts them at a big disadvantage if not done properly. The right keywords will help the search engines index your website based on your content. There’s no magic formula to get your website on page one of search engines and building an online reputation takes time and persistence. But choosing the right SEO company who’ll create a solid SEO marketing strategy will have an enormous impact on your business.
Mistake #3: Not Giving your Target Audience Ways to Connect With Your Brand
In the past, having your phone number and email address on your website was enough information for customers to contact you. But now with the popularity of social media, websites need social sharing icons that allow visitors to share articles and photos with their social networks. Not only is social sharing an essential part of social media marketing, but it’s also cost-efficient and a great way for business owners to personally reach out to their target audience on a daily basis.