When working on posts to social media channels, you always ask “when to post?” You need to time your posts to catch your prospects online and ready to engage. Facebook, Twitter, LinkedIn et al., will warehouse your content forever. But recency drives the algorithm bus with these social behemoths. Freshness helps the software decide whether to present your social media content in your prospects’ feeds.
What time of day works best for posting to Social Media Channels?
So, when is the best time to post to social media? As usual: It depends! Continue reading
Wehrli Construction, a Danville general contractor and custom home builder, needed a new site to properly present the high-end homes he has been building in upscale communities like Alamo, Clayton, Lafayette and Orinda. Walt Wehrli had built quite a reputation for the quality of his work. But, his old website did not reflect the aspirational presentation styles of the clients with whom he worked. He contacted KO Websites about WordPress website design options. Continue reading
The last 12 months have put massive stress on businesses as they attempt to navigate the pandemic. Into that trouble has dropped another threat. An ADA lawsuit could arrive claiming your business’ website does not meet the accessibility requirements of the Americans with Disabilities Act.
ADA Lawsuits Have Arisen as a Tool to Drive Businesses to Make Websites ADA Compliant
No one argues about the need for accessibility. As part of the massive shift in social behavior driven by the pandemic, consumers have accelerated the shift of their shopping habits online. eCommerce has boomed. So, people with disabilities have increased the call to make eCommerce accessible to all. Continue reading
Social media is a critical marketing tool for reaching and engaging customers, especially for small businesses with tight budgets, and it looks to be more important than ever in 2021. Social media is also in a constant state of change, with new social platforms and trends appearing and disappearing seemingly every few months. If you want to stay on top of your digital marketing game, keep tabs on what is new about social media marketing and how social media will change in 2021.
Here are just a few social media trends to track in 2021
Organic Social Media Campaigning
Last March the U.S. economy stopped, literally within two weeks, as the first wave of the coronavirus epidemic hit. But we all anticipated no more than a 2-3 month hiatus. After that, we expected to be on top of the situation and opening back up for business.
That didn’t happen, and during the extended shutdown people stopped spending. At first. Then unexpected bursts of activity flared up. Spending exploded online as people redirected their discretionary spending to home-based projects. Outdoor businesses like construction and roofing went back to work, as did AC repair services. Housing came back as rock-bottom interest rates proved too enticing for refinancers and home buyers. Take-out orders for simpler fare like pizza and BBQ, or budget gourmet home delivery offered by caterers, kept a number of our restaurants going (though hospitality is one industry that is truly struggling.)
How do you join them?
How do you reorganize your business to survive and thrive in a pandemic economy that may linger for another year?
What can you do NOW to make the most of pandemic spending patterns over the rest of 2020 and into 2021? Continue reading
Hoobe ID Solutions needed a new website to significantly expand their eCommerce business. Hoobeid.com was the answer!
Hoobe ID came to KO Websites looking for a fresh, energetic new site that would attractively present their ID printing product line. Their other key goal was to obtain a content management system (CMS) that would be easy for their staff to update often and easily. WordPress CMS fit the bill with the addition of the WooCommerce plugin to add the needed eCommerce power and flexibility.
WordPress and WooCommerce Provide Powerful eCommerce site for ID Badging products company
Arguments continue over whether you need a 2,000-word-count blog article to have any hope of earning any SEO love from search engines, notably Google. Short answer: You don’t need to hit a word count of 2,000 words with each article you write to earn search engine kudos. That is an artificial goal that makes for an easy meme.
In truth, the optimal length for an article hinges on how many words you need to fully answer a prospect’s question, and position it to be attractive to other writers to earn citations, aka “backlinks.” I have seen a useful two-point test for this, and consider it a good content writer mindset:
- Did you satisfy the “search intent”?
- Did you fully answer the question asked by the searcher?
J&J Siding Experts, a young and growing company based in San Leandro in the San Francisco Bay Area, has hit a big milestone in its growth plan by contracting with KO Websites to create its first website.
“We didn’t have the time or desire to build our first website with Wix or other self-help tools,” said Juan Hernandez, co-owner of J&J Siding Experts. “KO Websites had a perfect starter package that delivered us a highly professional website that gives us what we need: A gallery for our work to present to prospective clients.”
New WordPress Website for Siding Expert Offers Portrait Gallery of their Work
Whether or not you are an essential business, the economic impact of the Coronavirus pandemic has been substantial. Grocery stores and similar businesses are thriving, while gas stations and other auto services are essential and open for business, but have seen business plummet because people are not driving. Caterers used to feeding hundreds at a time are reinventing their business models completely to offer boxed meal and family-sized order services. Sit-down restaurants are making do with take-out and delivery, while missing out on the bigger-ticket dine-in business.
How to Generate Business from Your Core Customer Groups?
Stay Active in Marketing Channels!
As a website design company and website design company in the Bay Area, where the coronavirus epidemic is prevalent and growing, we have naturally been tracking the progress of the contagion closely. We have disaster plans in place as any Bay Area business would, given that we live and work on literal faultlines.
Digital Tools Make Remote Work More Manageable