How SSL Increases Google Website Traffic
Pigeon. Panda. Hummingbird. If these names sound familiar, it’s because they are all a part of Google’s rapid changes to their search engine ranking formula for listing websites. With the near constant Google Algorithm changes it can be a challenge to stay competitive in SEO.
But wait, there’s much more…Google’s recent update to their algorithm includes HTTPS/SSL as a mild positive ranking signal, meaning websites that use HTTPS and SSL’s will have a slight advantage. These websites will be rewarded with better SERP (Search Engine Results Page) rankings.
If you are wondering what HTTPS/SSL technology is and how it makes the internet safer, here is a quick description: This technology allows for secure encrypted connections/communications over a computer network and is widely used for shopping cart transactions and other sensitive information transmission. A user on a website that’s using SSL technology is better protected against data transmission thieves spying and stealing your data without your consent. SSL use will help protect your data on open, free wifi connections too. As the largest search engine, Google’s endorsement of HTTPS/SSL technology should expedite this universal transition quicker.
The cost of SSL’s
But as usual, security comes at cost. A website owner is required to pay an annual fee for a registered SSL certificate and there are many levels to choose from. The SSL fees range from $9 to over $400 per year.
Websites who adopt the use of SSL and HTTPS may benefit from an increase in visitor trust, plus a boost in SEO rankings from Google. That means that the SSL adaptation rush is almost a certain thing.
Do you already have an SSL? Is it any good? Test it here: Check your SSL
KO-Websites is a full service web design, SEO and online marketing agency, that also is an authorized reseller of GlobalSign. Contact us for information at 510-276-9902 or use our contact form here.
5 Tips for Refreshing Your Business Website
The start of the new year is the perfect time for new beginnings. If you are ready for a new website or updated website design, then let the new year inspire you! If you don’t want to start from scratch, it is still important to take a critical look at your business website. Here are important components to consider: Continue reading
E-Commerce Websites and In-Store Shopping Transforms Buying Experience Together
The Holidays are upon us and that means holiday shopping is underway. With Black Friday doorbuster deals, consumers are looking for the best possible prices on hot-ticket items for the whole family. This year, more consumers are using their mobile devices to help find and purchase those items, without even stepping foot in the physical store. Continue reading
How much should a good website design cost?
Don’t ask the US Government!
What should you expect to pay for web design and development?
How much is too much to pay for a website? Does paying a lot for a website guarantee quality work? According to the results of HealthCare.gov, no is clearly the answer.
High prices usually indicate that you can expect a high quality product. But everyone is buzzing about the skyrocketing costs of the new Healthcare.gov website. Estimates of the cost of the new healthcare website range from $200 million to well over $500 million. Granted, the website technological infrastructure, interfaces and exchanges are complicated by having to connect to other older .Gov websites. This requirement was probably (we suspect) the ball and chain that’s stifling this project. While there is some disagreement on the final bill, it is clear that costs have soared over the initial $93.7 million cap. So the US Government just paid millions for HeathCare.gov – and it doesn’t work. How much should your company pay for a website and how do you avoid cost overruns like this? Continue reading
Content Marketing: Attract and Retain Customers Through Education
Consumers are tuning out traditional forms of marketing. Think about how many people you know (maybe yourself included) who have DVR programming just to ignore the advertising on television. When playing “free” games on a smartphone, you’re accustomed to look for that tiny white ‘x’ as soon as the ad pops up. Some of us even buy the full version of the same application, just to avoid the advertising distractions.
It’s a whole different ballgame when you’re surfing the web and see “Tips and tricks for cleaning hardwood floors” or “10 ways to add value to your home;” articles that actually educate the reader, rather than trying to sell them something.
Welcome to the world of content marketing. Continue reading
Quick Web Design?
KO Websites broke a company records this month. First they launched 5 websites in 48 hours and 2 more in the next 48 hours, for a total of 7 websites in less than a week!
Quick website design? Outsourcing? No, more of a log jam! Some times new clients will get so excited about the look of their new website, they insist on developing new content, taking new photography and things of this nature that were not originally in the development plan. This happened several times in the last few months and some projects were put on hold (by the client) just prior to launch, so other non-delayed projects caught up in the assembly line, and before we knew it, we had a log jam of about 8 websites that were ready (in our eyes) to launch. This week, several of these projects came to an end and were all launched.
Stay tuned, we have another 13 new websites on deck. Yes, we’re having a great time over here at KO Websites. Oh ya, almost forgot…check out our new SEO website at SEOPRO.pro too!