TCMI Bay Area — Design Before & After Case Study

Play the 2 minute streaming video below to hear from the client himself. "Streaming" means no waiting for download!

In 2002 Bob Turney, owner of Turnkey Institute, had a successful vocational school in the San Francisco Bay Area. Bob wanted to open another school in Los Angeles California but needed a strategy to ensure a constant stream of new students before taking on the risk. He had a website but it wasn't performing. No leads and very little traffic were showing up.

The solution: hire KO Websites to analyze his current online asset and develop an action plan to improve his website that could bring in more leads. KO studied Bob's business to understand his business needs better and what the industry was about. Together, KO and Bob analyzed the online competition to see what they were doing right and wrong. Bob gathered information and content he wanted on his new website, and KO presented a proposal and project price.

Bob thought the price was a little high but decided that if KO delivered what they promised, the new website might just boost enrollment enough to justify the new school.

Within three months, the new website had easily paid for itself by bringing in new enrollees from around the country. Soon the Los Angeles campus was opened.

That plan worked so well Bob opened a third campus for military veterans, and a new school in Dubai! The key to all the online success? Search Engine Optimization (SEO)! Building a good website was only half the battle. Getting people to it was the other half.

The video above was recorded Nov of 2008 and is a testament to our longterm commitment to our clients success. Bob now has 4 websites targeting distinct groups of perspective students. All his websites are ranked at the top of their respective search engine listings. Bob is very happy! And so is KO.

Below is an example of Bob's main campus websites (before and after) and screen shots of actual search engine results.

Not bad for the time, but not producing

• HTML Design in frames.
• Poor navigation
• Slow loading graphics
  
• No Search Engine Optimization
• Outdated content and design

Built in 2002 —

• online streaming video courses.
• Database applications.
• online testing, resumes, applications, job announcements, catalogs.
• Promotional flash demos (high bandwidth site).
• 44+ new pages of content.